Geneva, Switzerland — The world of haute horlogerie is abuzz once more as the Grand Prix d’Horlogerie de Genève (GPHG) unveils the nominees for its 2025 edition—a landmark 25th anniversary of what many call the “Oscars of watchmaking.” The stage is set for November 13, when the industry’s finest will gather at the Bâtiment des Forces Motrices in Geneva to celebrate craftsmanship, innovation, and artistic excellence across 15 categories. But beyond the shimmering surfaces and ticking hearts of the nominated timepieces lies a deeper story of evolution, diversity, and the ever-expanding universe of watchmaking talent.
A Quarter-Century of Horological Excellence
Since its founding in 2001, the GPHG has served as the ultimate barometer of watchmaking prestige. Now in its 25th year, the institution has evolved into a truly global platform. The GPHG Academy, which participates in nominating and voting, continues to expand. It has surpassed 1,050 members in 2025, representing journalists, collectors, artisans, and industry experts from every corner of the watch world.
This year, the Academy reviewed 302 submissions from 184 brands, whittling them down to 90 nominees (including six clocks) that will compete for 20 prizes, culminating in the Aiguille d’Or Grand Prix, the highest honor in contemporary watchmaking.
From Geneva to the World: The GPHG 2025 World Tour
Before the coveted trophies are handed out, the nominated watches will embark on a global exhibition tour, allowing enthusiasts and collectors to admire them up close. The 2025 GPHG World Tour will stop in China, Turkey, Switzerland, and Dubai, offering an unprecedented chance for the public to experience the technical and artistic feats behind the nominations.
This traveling showcase underscores what makes GPHG unique—its mission not just to reward excellence, but to educate and inspire. Whether viewed under the bright lights of Shanghai or the desert sun of Dubai, these watches represent the pinnacle of contemporary craftsmanship.
GPHG Nominees 2025: The Categories and the Craft
The 90 nominated timepieces span 15 categories, from traditional staples like Ladies’, Men’s, and Men’s Complication, to specialty sections including Tourbillon, Calendar and Astronomy, Sports, Jewelry, Artistic Crafts, and Mechanical Clock.
The latter, reinstated this year, has sparked particular excitement. After years of absence, mechanical clocks return to the stage, serving as a nod to horology’s roots and the artistry that transcends wristwear. Each category is judged on innovation, design, finishing, and emotional impact. Simply put, it’s a holistic measure of what makes watchmaking an art form rather than just an industry.
Notable Nominees of GPHG 2025
Among the standout nominations this year are venerable maisons and independent visionaries, a sign of how the GPHG continues to balance heritage and modernity.
Ladies’ Category
Elegance reigns supreme in the Ladies’ category, where brands are embracing both finesse and flair. Highlights include:
- Audemars Piguet Royal Oak Mini Frosted Gold Quartz
- gérald genta Gentissima Oursin Fire Opal
- Louis Vuitton Tambour Convergence Platinum
- Piaget Sixtie
- Tiffany & Co. Bird on a Rock Legacy Tanzanite
- Voutilainen 28CG
Ladies’ Complication
- Audemars Piguet Code 11.59 Selfwinding Flying Tourbillon
- Chopard Imperiale Four Seasons
- Franck Muller Round Triple Mystery
- Gucci Interlocking
- Hermès Cut Le Temps Suspendu
- Jacob & Co. The Mystery Tourbillon 44mm
Time-Only Category
The Time-Only segment may sound simple, but its purity of design often reveals a maker’s true artistry.
- Daniel Roth Extra Plat Rose Gold
- Ming Project 21
- Parmigiani Fleurier Tonda PF Micro-Rotor Platinum
- Piaget Andy Warhol Watch Clou de Paris Edition
- Raúl Pagès RP2
- Tasaki Face of TASAKI (Black Mother of Pearl)
Men’s Watch
- Chopard L.U.C Quattro Mark IV
- Garrick S3 Deadbeat Seconds – Power Reserve
- Grand Seiko Spring Drive U.F.A.
- Laurent Ferrier Classic Auto Horizon
- Urban Jürgensen UJ-2
- Zenith G.F.J. Calibre 135
Men’s Complication
- Audemars Piguet Royal Oak Perpetual Calendar “150th Anniversary” Openworked
- Bovet 1822 Récital 30
- Chopard L.U.C Lunar One
- Louis Vuitton X Voutilainen LVKV-02 GMR 6
- Parmigiani Fleurier Toric Quantieme Perpetuel
- Urban Jürgensen UJ-3
Iconic
- Andersen Genève Communication 45
- Audemars Piguet Royal Oak Perpetual Calendar
- Breguet Classique Souscription 2025
- Bvlgari x MB&F Serpenti
- Parmigiani Fleurier Tonda PF GMT Rattrapante
- Piaget Andy Warhol
Tourbillon Category
Few mechanisms inspire awe like the tourbillon, and this year’s lineup reads like a masterclass in innovation:
- Arnold & Son Constant Force Tourbillon 11
- Bvlgari Octo Finissimo Ultra Tourbillon
- Czapek Antarctique Tourbillon Glacier Blue
- Fam Al Hut Möbius
- Louis Vuitton Tambour Taiko Spin Time Air Flying Tourbillon
- Urban Jürgensen UJ-1: 250th Anniversary Tourbillon Remontoire d’Égalité
Mechanical Exception Category
This is where technical imagination reigns free.
- Armin Strom Dual Time GMT Resonance Manufacture Edition
- Greubel Forsey Nano Foudroyante
- Hazemann & Monnin School Watch Subscription
- Louis Vuitton Escale au Pont-Neuf
- Luca Soprana Derek Pratt Remontoir d’Egalité
- Van Cleef & Arpels Lady Arpels Bal des Amoureux Automate
Chronographs
- Andersen Genève Split Second Chronograph Worldtime
- Angelus Chronographe Télémètre Yellow Gold
- Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Large Date
- H. Moser & Cie Streamliner Alpine Drivers Edition
- Louis Moinet 1816
- Ming 20.01 Series 5
Sports
- Audemars Piguet Royal Oak Offshore Selfwinding Chronograph
- Chopard Alpine Eagle 41 SL Cadence 8HF
- Grand Seiko Tokyo Lion Tentagraph
- Laurent Ferrier Sport Auto 79
- Parmigiani Fleurier Tonda PF Sport Chronograph Ultra Cermet
- Ressence GMT Sport-Chic Watch Type 7
“Petite Aiguille”
- Amida Digitrend Open Sapphire
- Christopher Ward London C12 Loco
- H. Moser & Cie Streamliner Alpine Mechanics Edition
- M.A.D. Editions M.A.D.2 Green
- NOMOS Glashütte Club Sport neomatik Worldtimer
- Otsuka Lotec No. 5 Kai
Challenge
This category celebrates watches with a retail price equal to or under CHF 3,000. Smartwatches are also admissible.
- Atelier Wen Millésime 2024 睦 (Mù)
- Beda’a Eclipse
- Behrens Orion One
- Christopher Ward London C1 Celestial Moonphase x Mr Jones Watches
- Dennison Natural Stone Tiger Eye In Gold
- Kurono Tokyo Jubilee Sensu EOL ‘Shiraai’
Jewelry
- Bvlgari Serpenti Aeterna
- Chopard Swan Lake
- Dior Montres La D de Dior Buisson Couture
- Piaget Swinging Sautoir
- Simon Brette Chronomètre Artisans Joaillerie
- Van Cleef & Arpels Cadenas
Artistic Crafts
- Chopard L.U.C Quattro Spirit 25 Straw Marquetry Edition
- Hermes Arceau Rocabar de rire
- Louis Vuitton Tambour Bushido Automata
- Piaget Altiplano Skeleton High Jewelry Métiers d’Art
- Tiffany & Co. Bird on a Flying Tourbillon – Azure Blossom
- Voutilainen 28GML SOUYOU
Mechanical Clock
- Anton Suhanov St. Petersburg Easter Egg Tourbillon Clock
- FIONA KRÜGER Mystery Box: Forget Time, by Fiona Kruger X Denis Flageollet
- L’EPÉE 1839 Albatross L’Epée 1839 X MB&F
- Louis Vuitton Montgolfière Aéro
- Miki Eleta By 21Dez12ME
- Trilobe Le Temps Retrouvé
A Broader, Braver Landscape
Perhaps the most striking aspect of this year’s shortlist is the inclusivity it represents. The GPHG 2025 nominees include large maisons like Patek Philippe and Bvlgari, but also independents such as Furlan Marri, Habring², and Baltic—brands that have built cult followings through authenticity and originality rather than scale.
The Academy’s approach ensures that creativity, not marketing muscle, determines success. It’s a philosophy that has helped turn GPHG into a proving ground for emerging names and a reminder that fine watchmaking’s future is as diverse as its past.
Why We Love the 2025 Edition
Several shifts make this year’s edition especially significant:
- A symbolic 25th anniversary, marking a quarter century of celebrating horology at its highest level.
- The revival of mechanical clocks, expanding the focus beyond the wrist.
- The continued rise of independents, reflecting collectors’ growing appetite for rarity and storytelling.
- A post-pandemic resurgence in creativity, as brands experiment with new materials, complications, and artistic collaborations.
This blend of tradition and experimentation gives GPHG 2025 a unique energy. It offers a sense that watchmaking is not merely surviving in the digital age, but redefining itself.
Toward Geneva: Anticipation Builds
The countdown to the November 13 ceremony is officially on. As the nominated watches tour the globe, collectors, journalists, and aficionados are already speculating about potential winners.
Will Bvlgari’s record-breaking Octo Finissimo claim top honors once again? Can Piaget’s renaissance of artistic design turn heads in both the Ladies’ and Artistic Crafts categories? Or will a bold newcomer upset the giants, echoing the surprises of previous years?
One thing is certain: when the lights dim inside Geneva’s Bâtiment des Forces Motrices, the ticking chorus of these 90 masterpieces will tell a story 25 years in the making that celebrates the infinite pursuit of time, beauty, and imagination.
Key Facts at a Glance
- Event: Grand Prix d’Horlogerie de Genève (GPHG) 2025
- Edition: 25th Anniversary
- Date: November 13, 2025
- Venue: Bâtiment des Forces Motrices, Geneva
- Nominees: 90 (including 6 clocks)
- Brands Represented: 184
- Global Academy Members: 1,050+
- Categories: 15 (20 prizes total)
- World Tour Stops: China, Turkey, Switzerland, Dubai
If watchmaking is a dialogue between precision and poetry, then the GPHG remains its grandest stage where time itself takes a bow.
Featured image: ANDERSEN Genève
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