The horological world recently witnessed an extraordinary moment as Tiffany & Co. unveiled its first-ever collection at the highly anticipated LVMH Watch Week 2025. Known primarily for its unparalleled high jewelry, Tiffany’s unexpected debut at the prestigious event, which ran from January 21-22 in New York, sent waves of excitement through fans and industry insiders alike. This bold move marks a significant step for the iconic brand as it ventures into the realm of luxury watchmaking, blending its signature elegance with horological innovation.
Held across two iconic cities—New York (January 21-22) and Paris (January 30-31)—LVMH Watch Week is an annual celebration of luxury timepieces, where nine of the group’s watchmaking maisons unveil their latest innovations and artistry.
For Tiffany & Co., this wasn’t just an unveiling; it was a celebration of heritage, artistry, and innovation that left the luxury watch community in awe. With its debut at Tiffany x LVMH Watch Week 2025, the iconic jeweler took center stage alongside esteemed maisons like Louis Vuitton, showcasing a breathtaking collection that seamlessly bridges heritage, artistry, and innovation.
A Heritage Steeped in Time
Tiffany’s journey in watchmaking began in the mid-19th century, but one of its most iconic moments dates back to 1912. That year, the brand created a historic pocket watch, later gifted to Captain Arthur Rostron of the RMS Carpathia, the ship that rescued Titanic survivors. This extraordinary artifact, proudly displayed at LVMH Watch Week, symbolizes Tiffany’s long-standing commitment to craftsmanship and its storied place in history.
Fast forward to 2025, and Tiffany unveiled five breathtaking, forward-thinking watch innovations. These novelties, alongside four signature collections—Jean Schlumberger by Tiffany, Carat 128, HardWear by Tiffany, and Eternity by Tiffany—solidified the brand’s presence on the global watchmaking stage.
However, the true showstopper of Tiffany’s LVMH Watch Week debut was the introduction of its first major complication: the extraordinary Bird on a Flying Tourbillon. This groundbreaking piece, alongside other exquisite creations, cemented Tiffany’s position as a serious contender in the world of haute horology.
Jean Schlumberger by Tiffany: Bird on a Rock Watch Collection
The Bird on a Rock Watch collection is a stunning homage to the whimsical genius of Jean Schlumberger. Known for his iconic brooches featuring a diamond-studded bird perched on a precious gemstone, the collection brings Schlumberger’s visionary designs to life in timepiece form.
Imagine a diamond-encrusted bird perched on a precious gemstone, meticulously crafted in miniature. Now picture that bird set against a rotating outer ring, seamlessly blending high jewelry artistry with the complexity of watchmaking. It’s no surprise that these pieces became some of the most photographed and talked-about highlights of the week, capturing the essence of Tiffany’s creativity and innovation.
Bird on a Flying Tourbillon
The Bird on a Flying Tourbillon elevates the Bird on a Rock design to new heights, serving as the centerpiece of Tiffany’s LVMH Watch Week debut. This masterpiece combines Métiers d’art techniques—such as turquoise marquetry, snow-setting, and gold sculpting—with cutting-edge horology.
The turquoise marquetry dial, crafted from wafer-thin slices of natural turquoise, creates a breathtaking sky-like backdrop. Two miniature diamond-set birds, sculpted from 18k white gold and adorned with 147 diamonds, appear to take flight. The pièce de résistance is the flying tourbillon, encased under a dome of hand-faceted sapphire crystal that mimics the brilliance of a diamond.
Powered by the bespoke Caliber AFT24T01, developed in collaboration with Artime, a Swiss haute horlogerie manufacturer, this intricate watch boasts a 60-hour power reserve and a sapphire case back that reveals its meticulously hand-finished movement. It’s a true testament to Tiffany’s dedication to innovation, artistry, and timeless elegance.
Twenty Four Stone Watch
The Twenty Four Stone Watch is another standout from Tiffany & Co.’s debut at LVMH Watch Week 2025. Paying homage to Schlumberger’s iconic Sixteen Stone jewelry collection, the watch features a rotating outer ring adorned with 24 diamonds and 18k yellow gold cross-stitch motifs.
Its 39 mm 18k white gold case is snow-set with 413 diamonds, while the central dial sparkles with 220 diamonds. Powered by the Swiss-made Calibre LTM 2100, this self-winding timepiece boasts a 38-hour power reserve. The caseback, inspired by Schlumberger’s Floral Arrows brooch, features a sunburst pattern, adding an elegant finishing touch to this exquisite creation. It’s a perfect blend of Schlumberger’s timeless design and Tiffany’s modern craftsmanship.
Carat 128 Aquamarine Watch
If one release epitomized the marriage of high jewelry and timekeeping, it was the Carat 128 Aquamarine Watch. Inspired by the legendary Tiffany Diamond, this showstopper made waves at LVMH Watch Week and captivated horology connoisseurs worldwide.
At first glance, the timepiece radiates pure opulence. Its 18k white gold case sparkles with nearly 900 diamonds, while the crowning jewel—a 35.23-carat aquamarine crystal—echoes the brilliance of Tiffany’s signature yellow diamond. The five-row bracelet, adorned with over 250 perfectly set diamonds, adds the final flourish, making this watch the ultimate expression of Tiffany’s unparalleled craftsmanship and artistry.
Eternity by Tiffany Wisteria Enamel Watch
Inspired by Tiffany Studios’ iconic stained-glass Wisteria lamps, the Eternity by Tiffany Wisteria Watch is a mesmerizing tribute to artistry and light. The dial features plique-à-jour enamel, a delicate technique that allows light to pass through, creating the ethereal glow of stained glass.
Surrounding this floral masterpiece is a diamond-studded bezel, while the hour markers are adorned with 12 uniquely cut diamonds. Beneath its breathtaking beauty lies Swiss engineering—a self-winding movement with a 38-hour power reserve, ensuring the watch is as functional as it is exquisite. It’s a perfect fusion of Tiffany’s artistic heritage and modern horological precision.
Tiffany’s New Iterations: Full Pavé Diamond and Tsavorite Watches
In addition to its signature pieces, Tiffany & Co. introduced two striking new iterations that showcased the maison’s ability to create bold, statement-worthy designs:
Full Pavé Diamond Watch: Featuring over 1,300 diamonds totaling 8 carats, this timepiece is a shining testament to Tiffany’s expertise in diamond setting. The intricate snow-set dial and bracelet sparkle with unparalleled brilliance, making it a true collector’s piece.
Tsavorite Watch: Vibrant and unique, this watch features 36 baguette tsavorites totaling 5.4 carats, paired with 413 diamonds. Its lush green hue and dynamic rotating outer ring highlight Tiffany’s mastery in blending rare gemstones with innovative design. Both pieces underscore the brand’s commitment to pushing boundaries and creating unforgettable luxury timepieces.
Tiffany x LVMH Watch Week: A Debut to Remember
One thing was abundantly clear during Tiffany x LVMH Watch Week: Tiffany & Co. has officially entered a new era of luxury watchmaking. By seamlessly blending its rich heritage with cutting-edge innovation, the maison has redefined what it means to create timeless timepieces. As Tiffany takes its place on the global stage of haute horology, we can’t wait to see what horological wonders it unveils next. The future of Tiffany’s watchmaking journey promises to be as dazzling as its storied past.
Featured image: Tiffany & Co.
Lydia Oladejo is a creative writer with over seven years of experience writing intriguing stories and engaging content. As a Staff Writer at Sewelo, she explores the artistry and history of high jewelry, blending her expertise in storytelling with a passion for luxury design.
