For half a century, Graff’s butterfly motif collection has epitomized grace, transformation, and the ephemeral beauty of nature. To celebrate this remarkable milestone, the house unveils a breathtaking high jewelry collection that reimagines the iconic design with unparalleled craftsmanship and extraordinary gemstones. At the heart of this collection lies a magnificent necklace—an awe-inspiring masterpiece adorned with 57.13 carats of snow-set pavé emeralds, crowned by a single 5.04-carat emerald-cut diamond. Every element, meticulously crafted in Graff’s London atelier, exudes a sense of timeless elegance.
A Story That Flutters: The Graff Butterfly Collection
The story of Graff’s butterfly motif began in 1975, when the house introduced its first iteration: a minimalist diamond pendant that delicately captured the essence of a butterfly mid-flight. Over the decades, this motif has evolved into a signature symbol of the maison, embodying renewal, beauty, and the transformative power of nature.
In essence, the butterfly represents more than just a fleeting moment. It symbolizes an enduring legacy of grace, which Graff has masterfully woven into each piece of this anniversary collection. As the butterflies take flight once again, they invite us to witness not just the art of jewelry making but a living tribute to the ever-changing, ever-beautiful world around us.
A Collection That Soars Beyond Imagination
Unveiled on the first day of spring, this latest collection marks 50 years of exquisite design, with each piece standing as a tribute to Graff’s unparalleled artistry. Every detail has been carefully crafted to capture the delicate yet powerful essence of transformation, much like the butterfly that has long been a symbol of the maison’s ethos.
Leading the collection is a statement necklace where pear and marquise-cut diamonds form the delicate wings of a butterfly, suspended with grace on a curve of radiant emeralds. Another exceptional piece blends the deep richness of round rubies with the brilliance of white pavé diamonds, framing a striking 5.02-carat emerald-cut diamond—an extraordinary testament to the house’s mastery of gemstone composition and intricate design.
Complementing these necklaces are a matching bracelet and earrings, each echoing the butterfly motif with ethereal diamond wings and elegant pear-shaped diamond drops, capturing the spirit of flight and freedom in each shimmering detail.
Reflecting on the legacy of the collection, Graff’s CEO, François Graff, shares: “The Graff Butterfly embodies our ethos. We transform and redefine what’s possible to create the most fabulous jewels in the world.” Design director Anne-Eva Geffroy adds a deeper layer of meaning, describing each piece as “a reminder of transformation and our ability to fly.”
A Timeless Symbol in a Modern Light
Accompanying the collection is a striking new campaign, captured by the renowned photographer Felix Cooper, who masterfully brings the butterfly’s enchanting beauty to life. Through luminous imagery, the campaign celebrates the enduring allure of Graff’s butterfly motif collection, reinforcing its timeless place as a symbol of elegance and evolution.
For centuries, the butterfly has been revered as a symbol of good fortune and renewal, its delicate wings carrying whispers of transformation. With this landmark anniversary, Graff once again proves that true beauty, like the butterfly itself, knows no limits, soaring effortlessly through time. The collection, and the campaign that accompanies it, serve as a poignant reminder that beauty is not bound by time but instead evolves, just as the butterfly does with each delicate flap of its wings.
Featured image: Graff
Sewelo is a world where jewelry, watches, and objects come alive in a shimmering dance of fantasy. Through a literary lens, we celebrate the beauty and elegance that make these treasures more than just possessions.
