In a grand fusion of luxury and artistry, South Korean pop icon and fashion visionary G-Dragon has teamed up with Jacob & Co. to unveil the PEACEMINUSONE x Jacob & Co. watch, a stunning timepiece that has sent waves through both the horological world and the K-pop universe.
On February 24, G-Dragon made a highly anticipated appearance at the grand opening of Jacob & Co.’s newest flagship boutique in Seoul’s vibrant Gangnam district—a major milestone in the brand’s continued expansion across Asia. The event was nothing short of spectacular, with the K-pop megastar joining Jacob & Co. founder and creative mastermind Jacob Arabo in an electrifying celebration of innovation and expansion.
Amidst the excitement of the night, the duo unveiled an extraordinary creation: the highly exclusive PEACEMINUSONE x Jacob & Co. watch, a timepiece that effortlessly merges avant-garde design with the glamour and bold aesthetics both brands are known for.
What We Know About the PEACEMINUSONE x Jacob & Co. Watch
This exceptional timepiece is a true reflection of G-Dragon’s bold aesthetic and Jacob & Co.’s one-of-a-kind expertise in haute horology. Designed to be as striking as its creator, the watch features an opulent array of diamonds and vibrant gemstones, forming a dazzling dial that seamlessly fuses Jacob & Co.’s signature branding with the unmistakable PEACEMINUSONE daisy logo.
To elevate its exclusivity and add a unique touch, the caseback is personally engraved with the words, “For G-Dragon by Jacob Arabo.” This intimate detail not only cements the collaboration’s authenticity but also underscores the watch’s status as a true collector’s piece.
While the PEACEMINUSONE x Jacob & Co. watch has already become a coveted piece among collectors and fans alike, its availability remains shrouded in mystery. As of now, it is unclear whether this masterpiece will be released for retail or if it is destined to remain a one-of-a-kind creation solely for G-Dragon.
PEACEMINUSONE, the trendsetting fashion label co-founded by G-Dragon and designer Gee Eun, has consistently pushed boundaries in streetwear and high fashion. Could this groundbreaking timepiece signal an expansion into haute horology? Only time will tell.
G-Dragon’s Penchant for Timepieces
G-Dragon’s love for watches is well documented, with a collection that boasts luxury pieces from esteemed brands like Richard Mille and Rolex. His relationship with Jacob & Co. has been particularly noteworthy, as he has been spotted wearing the brand’s luxury watches on multiple occasions.
Notably, he has been seen wearing a Jacob & Co. 25.7ct diamond boutique watch, valued at approximately HKD 1.87 million ($240,000), which perfectly complemented his vibrant red Chanel ensemble during his visit to Hong Kong for the CHANEL Cruise 2024/25.
The Seoul Flagship: A New Landmark for Jacob & Co.
The newly inaugurated Seoul boutique stands as Jacob & Co.’s largest retail space in Asia. Its interior exudes a luxurious ambiance with predominantly clean white and black tones. The store proudly displays an array of the brand’s exquisite timepieces, including the renowned Astronomia and Billionaire collections. For VIP customers seeking a more intimate experience, a private room offers an exclusive setting to explore the brand’s offerings.
The collaboration between G-Dragon and Jacob & Co. is not only a testament to the artist’s influence in the fashion and luxury sectors but also a reflection of the brand’s commitment to merging contemporary culture with timeless craftsmanship.
As fans and collectors eagerly await further announcements, this partnership stands as a testament to the harmonious fusion of art, music, and horology.
Featured image: Jacob & Co.
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