Dear horological connoisseurs, we proudly present our LVMH Watch Week 2025 Highlights! This annual extravaganza, hosted in the iconic city of New York from January 21-22 (and Paris from January 30-31), has once again set the stage for the year’s most anticipated luxury timepieces. As a prestigious precursor to the globally renowned Watches & Wonders in Geneva, LVMH Watch Week brings together the industry’s powerhouse brands, offering enthusiasts an exclusive first look at the trends and innovations shaping the future of haute horology.
This year’s showcase is nothing short of extraordinary, bringing together innovation, craftsmanship, and artistry at their finest. With stunning creations from renowned brands like Zenith, Bulgari, Louis Vuitton, Tiffany & Co., and more, LVMH Watch Week 2025 has set a new benchmark for excellence. From intricate detailing to bold innovations, these standout highlights are an essential preview of what’s to come in the world of luxury timepieces this year.
Zenith: Chronomaster Sport Rainbow
Zenith took center stage at this year’s event, celebrating its 160th anniversary with the unveiling of three remarkable timepieces. Leading the charge were two new Defy Skyline Chronograph Skeleton watches, featuring a sleek, symmetrical, dateless design that redefined the Skyline collection. However, the true showstopper was the Chronomaster Sport Rainbow—the first-ever iteration of the Chronomaster Sport in white gold.
This limited-edition masterpiece is adorned with 5.36 carats of gemstones, boasting a mesmerizing rainbow gradient of 40 baguette-cut sapphires interspersed with 10 baguette-cut diamonds. The black lacquer dial, highlighted by Zenith’s signature tri-color registers, perfectly complements the brilliance of the gemstones, while the white gold bracelet exudes an understated yet opulent “stealth wealth” allure. Limited to just 50 pieces per year and priced at $112,100, the Chronomaster Sport Rainbow is a true collector’s treasure.
Bulgari: Upgraded Serpenti
Bulgari captivated audiences with a groundbreaking evolution of its iconic Serpenti collection, unveiling the BVS100 Lady Solotempo automatic movement. Measuring just 19mm in diameter and 3.9mm in thickness, this miniature marvel boasts an impressive 50-hour power reserve. Furthermore, its full balance bridge enhances shock resistance, ensuring both reliability and precision—hallmarks of fine watchmaking.
The new Serpenti models housing this innovative movement are offered in a range of luxurious metals, each preserving the collection’s timeless allure. By transitioning from quartz to true mechanical craftsmanship, Bulgari has elevated the Serpenti line, seamlessly blending high artistry with authentic horological excellence.
Louis Vuitton: The Tambour Convergence
Louis Vuitton’s Tambour Convergence collection emerged as one of the most remarkable highlights of LVMH Watch Week, showcasing an extraordinary fusion of innovation and elegance. Available in both pink gold and platinum, these timepieces exemplify the Maison’s unwavering commitment to pushing the boundaries of haute horology.
The platinum model dazzles with 795 meticulously snow-set diamonds, evoking the mesmerizing brilliance of freshly fallen snow. Beneath its open case back lies a saffron sapphire crystal, offering a stunning view of the Calibre LFT MA01.01—the first fully in-house automatic movement by Louis Vuitton, a true milestone for the brand.
In contrast, the pink gold version tells a more personal story, developing a unique patina over time that deepens the bond between the watch and its wearer. Featuring exquisite design elements such as satin-brushed brass discs, finely printed blue numerals, and a harmonious blend of modern minimalism with timeless aesthetics, the Tambour Convergence collection cements Louis Vuitton’s place in the world of fine watchmaking.
Gérald Genta: The Gentissima Oursin Fire Opal
Among the standout revelations at LVMH Watch Week, the Gentissima Oursin Fire Opal by Gérald Genta captivated audiences with its understated yet intricate design. At first glance, its 36.5mm case and rich orange carnelian dial exude a minimalist charm, but a closer inspection unveils the true depth of its artistry. The underside of the sapphire crystal is masterfully faceted, creating reflective lines that produce a mesmerizing three-dimensional effect, adding a layer of visual intrigue.
What truly sets this timepiece apart is its exceptional gem-setting craftsmanship. The 3N gold case is adorned with 137 meticulously placed fire opals, a feat so intricate that only one artisan within the entire LVMH group possesses the expertise to execute it. This meticulous process transforms the Gentissima Oursin Fire Opal into a wearable masterpiece, reaffirming Gérald Genta’s enduring legacy of blending technical precision with artistic excellence.
Tiffany & Co.: Eternity Wisteria
Tiffany & Co. captivated attendees with the unveiling of the Eternity Wisteria, a breathtaking jewelry watch that pays tribute to the brand’s legendary Wisteria lamp. This 38mm masterpiece features a plique-à-jour enamel dial, artfully crafted to mimic cascading wisteria blossoms. The delicate enamelwork allows light to filter through, creating an enchanting interplay of color and brilliance that evokes the timeless beauty of Tiffany’s iconic stained glass designs.
Framed by a diamond-set bezel, the Eternity Wisteria sparkles with over 709 meticulously placed diamonds, including 12 uniquely cut stones that elegantly mark the hours. Beyond its mesmerizing aesthetics, the timepiece is powered by a Swiss-made automatic movement, offering a 38-hour power reserve—ensuring it is as technically proficient as it is visually stunning.
A true fusion of Tiffany’s storied jewelry heritage and impeccable horological craftsmanship, the Eternity Wisteria stands as a testament to the house’s ability to transform timekeeping into wearable art.
L’Epee: Mechanical Watch Box
L’Epée made a striking debut at the 2025 LVMH Watch Week with an unexpected yet mesmerizing creation—an exquisite high-end mechanical watch box crafted from transparent acrylic glass. This kinetic masterpiece seamlessly blends functionality with artistry, elevating the experience of watch storage and display to new heights.
With a simple press, the lid gracefully opens, lifting the watch cushion for an elegant reveal. Closing the lid, in turn, winds the mechanism, setting the stage for the next unveiling in a captivating display of mechanical ingenuity.
Priced at $12,000, this luxurious presentation box is a testament to L’Epée’s unwavering commitment to innovation and craftsmanship. Merging practicality with an extraordinary aesthetic, it stands as the ultimate collector’s dream, redefining the way timepieces are treasured and showcased.
Daniel Roth: The Souscription Extra Plat
Daniel Roth concludes our LVMH Watch Week Highlights with the exquisite Souscription Extra Plat, a timepiece that epitomizes timeless elegance and masterful craftsmanship. Limited to just 20 pieces in yellow gold, this understated yet refined model features a 35.5mm case with hand-soldered lugs, reinforcing the brand’s dedication to traditional watchmaking techniques.
The solid gold dial, a true work of art, demands over 10 hours of meticulous craftsmanship to achieve its intricate detailing, reflecting Daniel Roth’s pursuit of perfection. Beneath its elegant exterior lies the in-house DR002 movement, offering an impressive 65-hour power reserve. Though concealed beneath a solid caseback, the movement’s finishing—featuring perlage, bevelling, and striping—is executed with exceptional precision.
For discerning horological connoisseurs, the Souscription Extra Plat stands as a masterclass in traditional watchmaking, blending heritage and sophistication in a truly remarkable creation.
Final Thoughts
And that’s a wrap on our 2025 LVMH Watch Week Highlights! From Zenith’s dazzling Chronomaster Sport Rainbow to Bulgari’s groundbreaking mechanical movement and Tiffany & Co.’s exquisite homage to nature, each timepiece showcased a unique blend of artistry and innovation. As we anticipate the horological trends that lie ahead in 2025 and the second leg of LVMH Watch Week set to take place in Pairs, it’s clear that this year’s showcase has set an inspiring new benchmark for the world of luxury watchmaking.
Featured image: Gérald Genta
Amanda Akalonu is dedicated to weaving together the worlds of jewelry, watches, and objects through a lens of literary storytelling.
